When we think about representation in the British media – how many voices are from within the disabled community? Of the broadcasters I tune into, I see very few who are giving disabled people the chance to be an advocate for their local community. At Norwegian TV Station, TV BRA, they are revolutionising the media landscape for disabled people. TV BRA is the world’s first TV station run for and by those with learning disabilities; what a great benchmark is now set for amplifying disabled voices in the media.
The challenges faced by individuals with learning disabilities in the media industry, as demonstrated by TV BRA, are a stark reminder of the broader obstacles encountered in the professional world. From the brutal demands of on-screen presentation to the steep learning curve of technical skills, these individuals must often navigate a path featuring many unique challenges. The need to conform to specific communication styles and appearance standards can be particularly taxing for those with neurodivergent conditions, who may struggle with social cues and sensory sensitivities. As someone who champions diversity and inclusion in the workplace, I understand first hand the vulnerability and self-doubt that can accompany public speaking.
TV BRA has done something out of the ordinary in helping people with learning disabilities to gain experience in what is admittedly a very challenging industry. The disabled individuals working within the station are demonstrating how disabled individuals can take control of their narratives and make a significant impact on their communities. By providing a platform for voices often silenced, these reporters, despite lacking formal journalism training, are fearlessly discussing issues that matter to them. Their stories inspire and empower, challenging societal perceptions and advocating for greater inclusion, as well as push for changes to policies that are directly impacting the people they are advocating for. As an organisation that supports adults with disabilities and poor mental health, Enrych has played a pivotal role in my own journey. Through writing blogs, delivering presentations, and recording content amongst other things, I have developed the confidence to step out of my comfort zone to share my experiences with neurodiversity on camera, and in the wider community. Just as TV BRA empowers its reporters, Enrych empowered me to find my voice and advocate for myself and others.
Challenges are rife when on the journey to advocacy, both for the reporters at TV BRA and for individuals like myself. While the dedicated individuals at the station strive to share their stories, they must also navigate the complexities of learning new equipment, memorising scripts, and recording multiple takes until it is broadcast ready. The emotional toll can be significant, as they battle with self-doubt and the fear of public scrutiny. Similarly, as I prepared to speak publicly about neurodiversity for the first time in June 2023, I experienced moments of anxiety and uncertainty. I started to ask myself: “Will people interact with my presentation?” “Will they ask questions?” “Will they be equally comfortable to be uncomfortable in sharing personal stories of neurodivergence within their family, circle of friends or fellow employees?” The vulnerability required to share personal experiences can be daunting, and the fear of judgment or misunderstanding goes hand in hand with that.
Becoming a confident speaker and advocate on disability related issues requires perseverance as much as it does effective leadership. Through the observations of the mentors at TV BRA, their reporters can enhance their skills and work towards being just as highly respected as their non-disabled counterparts in the industry. With practice, they can improve the standard of each take they record, and this is taken to the next level via the feedback sessions they have. It is all about building that repetition and structure for them to follow. But there still remains an importance on allowing them to focus on issues that are close to home, as the sense of familiarity would help them to emphasise that messaging. My own experiences in speaking to people locally allows me to refine how I put those points across. There is always a way this can be done professionally and constructively without appeared to judge or be critical. Through having the right support around me at Enrych, I feel my confidence has grown in speaking to people in a professional way, which gets myself and the organisation taken seriously.
Platforms like TV BRA and organisations like Enrych are not just changing lives; they are completely altering the landscape. By providing a platform for individuals with disabilities to share their stories, they are challenging the misconceptions surrounding disability and neurodivergence, and creating a culture of empathy. The impact of TV BRA is already being felt in Norway, as the station’s reporters are raising awareness of the key issues their communities are facing, which inspires more people to take the relevant action where necessary. Similarly, gaining confidence through Enrych has empowered me to use my voice to create awareness, more specifically about how organisations can support neurodivergent people in the workplace and truly embody what it means to be neuroinclusive. By sharing my experiences through avenues such as my presentation, and even through everyday conversations with others through the neurodivergent community, I hope to inspire others to pursue strengths-based opportunities in the world of work, and pursue better social opportunities in addition to that. By collaborating, we can create a more harmonious world for people with and without disabilities to bring the best out of each other.
In a world where gaps remain in the acceptance and acknowledgement of disabled and neurodivergent voices, platforms like TV BRA and organisations like Enrych offer immense hope. They demonstrate that with the right support and opportunities, individuals with disabilities and neurodivergent conditions can not only overcome challenges but also make impactful contributions to society. As we move forward, it is imperative to continue supporting initiatives that create a much more diverse space for us all to operate in. By embracing difference and celebrating unique perspectives, the future looks prosperous!
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